The 4A's World Ad Masterclass Showreel of 2023

As the curtain falls on 2023, The 4A's orchestrated a grand Ad Masterclass, a spectacular culmination of the year showcasing some of the most outstanding creative work. This exclusive event brought together the industry's brightest minds to provide insights into their creative processes and present a diverse array of projects that defined the advertising landscape throughout the year.

The highlight of the event was the specially curated showreels, featuring the best creative pieces from the esteemed speakers. These showreels provided attendees with a unique and exclusive insight into the minds of the industry's trailblazers, showcasing the depth and diversity of their work.

A Global Gathering of Creative Minds

The event featured an impressive lineup of industry leaders, each contributing to the global tapestry of advertising excellence:

• Raj Deepak Das - CEO / CCO, Leo Burnett South Asia

• Ali Rez - Chief Creative Officer, Impact BBDO Menap

• Prateek Badhardwaj - Chief Creative Officer & Head of Creative (India), Lowe Lintas

• Merlee Cruz Jayme - Chairmom & Founder, DM9 Jayme Syfu

• Sumanto Chattopadhyay - Former Chairman & Chief Creative Officer, 82.5 communications, Ogilvy Group India

• Amit Wadhwa - CEO, Dentsu Creative India

• Jay Gamage - Senior Art Director, Leo Burnett Singapore

• Vikki Ross - Brand, TOV & Copy Consultant, UK

• Anthony Chelvanathan - Chief Creative Officer, Edelman Canada

• Mahesh Ambalya - Creative Director, YMLY@R

The presentations covered various disciplines, including copywriting, strategy, ideation, and craft, providing a comprehensive overview of the industry's creative landscape.

Captivating Hosts and Distinguished Guests

The event was expertly hosted by Ransley Burrows, Founder of DigiCandy Colombo, and Co-Founder at Seeni Colombo. Joining him were distinguished guests, including Shehan Samarasinghe, Director & Chief Strategy Officer of Triad; Chamith Bithgamuwa, Vice President of Dentsu Communications; and Dilshara Jayamanne, Chief Creative Officer at Mullen Lowe Sri Lanka.

A Fresh Look: The 4A's Logo Relaunch

In addition to the inspiring presentations, The 4A's took the opportunity to unveil their revamped logo, a symbol of their commitment to evolving with the dynamic landscape of advertising. The new design was crafted by the talented Malith Rajitha from Loops Integrated.

Future Initiatives

Looking ahead, The 4A's announced exciting plans for a learning festival and creative awards scheduled for May 2024, promising further opportunities to celebrate and learn from the industry's best.

Gratitude to Sponsors and Committee

The success of event was made possible by the generous support of our sponsors, to whom we extend our heartfelt gratitude. Cargills Goldi, as our esteemed Food Sponsor, provided some delightful treats, while Coca-Cola, our Beverage Sponsor, added a refreshing touch to the event. A special acknowledgment goes to our Creative Partner, SHIFT, whose collaboration enhanced the overall vibrancy of the occasion. Their commitment to excellence greatly contributed to the success of this memorable event.

Additionally, we express our deepest appreciation to the dedicated individuals who comprised the organizing committee. Your unwavering commitment and tireless efforts were instrumental in bringing this spectacular event to fruition. Selonica Perumal, CEO of SHIFT, demonstrated exceptional leadership, guiding the team with precision and vision. Ransley Burrows, Co-founder of Seeni Colombo and DigiCandy, brought his creative flair to the hosting duties, ensuring an engaging and seamless experience for all attendees. Daivya Kotalawala, Brand Group Head at SHIFT, Varuni Jayasekera, CSD at Homespollard & STOTT, Sasha Makalanda, Creative Consultant, Damaeshee Chandrasekera, Media Executive at Omnicom Media Group, Nathasha Martyn, Director of Brand Communications at Words Advertising, Fadhil Mashood, Assistant Brand Manager at Loops Integrated, and Craig Alles, Assistant Account Manager at Triad, all played pivotal roles in shaping the success of this event. Your dedication and collaborative spirit were truly commendable, and we are grateful for the invaluable contributions each of you made. Together, you formed an exceptional team that elevated The 4A's Year-End event to new heights.